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Adapting the participation index as a formula to judge the success of a Facebook page Advantages and disadvantages of massive following of social profiles

JOURNAL ARTICLE published 1 January 2014 in aDResearch ESIC

Authors: Fátima Navarro-Maillo | Universidad Miguel Hernández

https://doi.org/10.7263/adresic.009.005 Actions

Journalism’s use of social network: comparative analysis between Brazil and Spain

JOURNAL ARTICLE published 1 January 2014 in aDResearch ESIC

Authors: Gomes Flavia

https://doi.org/10.7263/adresic/009.002 Actions

Impact on social networks Spanish Major Companies: Corporate Reputation, Integrity and Ethical Behaviour

JOURNAL ARTICLE published 1 January 2014 in aDResearch ESIC

Authors: Ana María Casado | ESIC Business & Marketing School | Peláez J.I. | Callejón A.M.

https://doi.org/10.7263/adresic.009.006 Actions

Advertising strategies of Spanish advertisers in Social Media The Facebook case

JOURNAL ARTICLE published 1 January 2014 in aDResearch ESIC

Authors: Natalia Abuin

https://doi.org/10.7263/adresic.009.004 Actions

Social Networks: an underutilized communications tool in the field of education

JOURNAL ARTICLE published 1 January 2014 in aDResearch ESIC

Authors: Beatriz Barrajón | Universidad de Alicante | Victoria Tur

https://doi.org/10.7263/adresic.009.003 Actions

Brand management on LinkedIn: Development of a contacts network in the area of strategic relationships

JOURNAL ARTICLE published 1 January 2014 in aDResearch ESIC

Authors: Guadalupe Aguado

https://doi.org/10.7263/adresic.009.001 Actions

JOURNAL ISSUE published 1 January 2014 in aDResearch ESIC

https://doi.org/10.7263/adresic/009 Actions

JOURNAL ISSUE published 1 January 2010 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-001-05 Actions

Comunicación estratégica integral frente a publicidad tradicional

JOURNAL ARTICLE published 1 January 2017 in aDResearch ESIC International Journal of Communication Research

Authors: María José Carretero Velasco | Celia Rangel Pérez

https://doi.org/10.7263/adresic-015-02 Actions

Nueva simulación del control en el género aventura gráfica: el caso The Walking Dead

JOURNAL ARTICLE published 29 August 2022 in aDResearch ESIC International Journal of Communication Research

Authors: Kim Martínez

https://doi.org/10.7263/adresic-28-223 Actions

Uso de las comunidades de marca online para la comunicación con públicos del sector de automoción

JOURNAL ARTICLE published 1 July 2014 in aDResearch ESIC International Journal of Communication Research

Authors: Rafael Anaya Sánchez | Rocío Aguilar Illescas | Sebastián Molinillo Jiménez

https://doi.org/10.7263/adresic-010-06 Actions

JOURNAL ISSUE published 1 January 2017 in aDResearch ESIC International Journal of Communication Research

https://doi.org/10.7263/adresic-015 Actions

Sentimiento de los medios de comunicación españoles en formato digital sobre el Ibex 35

JOURNAL ARTICLE published 1 January 2019 in aDResearch ESIC International Journal of Communication Research

Authors: Carmen Orden-Cruz | Raúl Gómez-Martínez | Jessica Paule-Vianez

https://doi.org/10.7263/adresic-019-03 Actions

Posturas, escotes, tacón y maquillaje: percepciones de universitarios sobre las niñas sexualizadas en revistas de moda

JOURNAL ARTICLE published 1 July 2018 in aDResearch ESIC International Journal of Communication Research

Authors: María José Narros González | Mónica Díaz-Bustamante Ventisca | Carmen Llovet Rodríguez

https://doi.org/10.7263/adresic-018-01 Actions

La formación de postgrado de los directores de comunicación españoles

JOURNAL ARTICLE published 1 January 2019 in aDResearch ESIC International Journal of Communication Research

Authors: Kathy Matilla | Thais Miranda | Marc Compte-Pujol | Andréa Oliveira

https://doi.org/10.7263/adresic-019-02 Actions

Responsabilidad Social Corporativa en el sector de la televisión. Un estudio longitudinal de las memorias de sostenibilidad.

JOURNAL ARTICLE published 1 July 2012 in aDResearch ESIC International Journal of Communication Research

Authors: Virgilio Delgado | María Cristina Olarte

https://doi.org/10.7263/adresic.006.05 Actions

Evolving Social Insights from E-Listening to E-Seeing: The L’Oréal Case

JOURNAL ARTICLE published 15 July 2020 in aDResearch ESIC International Journal of Communication Research

Authors: Estefanía Yagüez Lorenzo | Alberto Rodríguez Romo

https://doi.org/10.7263/adresic-023-01 Actions

La comunicación como factor clave en la experiencia del consumidor para la fijación del precio

JOURNAL ARTICLE published 1 January 2020 in aDResearch ESIC International Journal of Communication Research

Authors: Ariana Paola Herrera Perez

https://doi.org/10.7263/adresic-021-05 Actions

Las marcas y su concienciación con el desarrollo sostenible para conquistar a un consumidor joven y responsable con su entorno

JOURNAL ARTICLE published 16 February 2022 in aDResearch ESIC International Journal of Communication Research

Authors: David Cordón-Benito | Lidia Maestro-Espínola

https://doi.org/10.7263/adresic-27-213 Actions

La estrategia europea de RSE 2011-2014: Análisis del punto de partida para un plan de acción de RSE en España

JOURNAL ARTICLE published 1 July 2012 in ADRESEARCH ESIC INTERNATIONAL JOURNAL OF COMMUNICATION RESARCH

Authors: Granda Germán

https://doi.org/10.7263/adr.rsc.006.03 Actions
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